Training

We offer interactive workshops on UX research methods that can be taught onsite or remotely, and can be customized to best meet your team’s needs. Contact us to chat about training for your team. 

User Interview Skills for Designers & PMs

This 2-week cohort-based online course is designed for product folks who want to level-up their user research skills.

Through interactive workshops, hands-on practice, and personalized feedback, you'll develop the skills you need to plan, execute, analyze, and document your interviews effectively -- even when you’re working with limited time and budget. Before you know it, you’ll be translating your hard work into evidence-based impact on product & design decisions.

Learn more & sign up for the next cohort.

Mastering Usability Testing

“You are not the user” is a classic UX mantra for a reason. Too often, businesses don’t take the time to test their websites, apps, or products outside company walls because they assume that their users are just like them. But testing with real, representative users is essential to creating something that is truly easy and enjoyable to use. In this workshop, you’ll learn how plan and conduct usability testing efficiently and effectively so that you get high-quality, honest user insights in a short period of time.

Through a combination of lectures and hands-on exercises, we’ll cover the entire usability testing process. By the end of the workshop, you will have the knowledge and confidence to run your first usability testing study on your own.

Participants in this workshop will learn how to:

• Understand when usability testing could be applied to uncover insights about how people use their product, and identify situations where other UX research methods would be a better fit

• Define high-level research questions and translate them into a discussion guide containing specific participant scenarios and follow-up questions

• Recruit potential participants and screen them to ensure that they exhibit any characteristics of interest and will give candid, honest feedback 

• Get set up for test day, including structuring test sessions so that they flow easily, creating a plan for recording data, and troubleshooting any technical difficulties

• Apply strategies to dig deeper into participants’ thoughts, feelings, and reactions during the test session without biasing their behaviour

• Analyze data from test sessions efficiently to extract key insights, identify root causes of users’ problems, and generate potential solutions

Designing Intuitive Structure + Navigation

Keeping a website or app’s navigation and information architecture organized is critical to its usability. Users get frustrated when they can’t find what they’re looking for, and confusing navigation can hide content that you want them to discover. 

Through a combination of lectures and hands-on exercises, we’ll dig deep into two research methods that are essential to designing easy-to-use structure and navigation: card sorting and tree testing.

Participants in this workshop will learn how to:

• Identify situations where card sorting and tree testing could be applied to uncover insights about how people navigate their product

• Recruit potential participants and screen them to ensure that they exhibit any characteristics of interest and will give candid, honest feedback 

• Get set up for testing, including structuring test sessions so that they flow easily, creating a plan for recording data, and troubleshooting any technical difficulties

• Analyze quantitative data with free or budget-friendly software that eliminates the need for prior knowledge of statistical analysis

• Apply learnings from the research to demonstrably improve information architecture and navigation