About Brazen


Established in 2017, Brazen is a boutique UX research & strategy consultancy based out of Toronto, Canada. With a focus on helping companies deeply understand who their users are and what they need, Brazen uncovers insights that fuel smarter decision-making about design, marketing and branding. Brazen’s growing list of clients includes Mozilla, Wealthsimple, and Shopify.

Elizabeth Allen, PhD
Founder & Principal

With 11 years of experience conducting impactful research, Elizabeth has shaped the design of dozens of websites, apps, services, and physical products. Her experience is complemented by a PhD in Cognitive Psychology, which gives her a deep understanding of how users learn, remember, and think.

Elizabeth frequently speaks on topics related to UX at conferences and events, and serves as a Co-Chair for the User Experience Professionals’ Association Conference, a Content Advisor for The UX Research Conference, and a Course Instructor for O’Reilly Media.

As Principal of Brazen, Elizabeth leads all research projects and workshops, and loves nothing more than helping companies challenge long-held assumptions about their users' needs.


Brazen is a proud member of the industry’s leading associations:

Brazen is a proud member of the industry’s leading associations


upcoming presentations

UXPA '19 - Phoenix
Running a Successful UX Research Consultancy

UXPA - Online
Webinar: Transitioning into UX from Academia

Recent presentations

Charged '18 - Sudbury
Workshop: Usability Testing 101

UXR Toronto Meetup
Stories from the Frontlines of UXR

UXPA '18 - San Juan
Panel: Should UXers Get a PhD?

The UXR Conference '18 - Toronto
Workshop: Think Like a Researcher

Web Directions '17 - Sydney + Melbourne
Keynote: Designing Conversational Commerce

ConveyUX '17 - Seattle
UX Challenges of Chatbots

Interaction '17 - NYC
Adventures in Conversational Commerce