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Established in 2017, Brazen is a boutique UX research consultancy based in Toronto, Canada. 

With a focus on helping companies deeply understand who their users are and what they need, Brazen uncovers insights that fuel smarter decision-making about design, marketing and branding. Our growing list of clients from all around the world includes Shopify, Mozilla, Instacart, Xero, and Wealthsimple.


Elizabeth Creighton, PhD
Founder & Principal

With 16 years of experience conducting impactful research, Elizabeth has shaped the design of hundreds of websites, apps, services, and physical products. Her experience is complemented by a PhD in Cognitive Psychology, which gives her a deep understanding of how users think, behave, learn, and remember.

Elizabeth frequently speaks on topics related to UX at conferences and events, including UXPA, Web Directions, IXDA, and ConveyUX. She also teaches courses in UX research methods for O’Reilly Media.

As Principal of Brazen, Elizabeth leads all research projects and workshops, and loves nothing more than helping companies challenge long-held assumptions about their users' needs, expectations, and goals. Outside of work, she’s a black-belt martial artist and mediocre banjo player — though in reality she spends most of her free time chasing after her 2-year-old daughter, Rowan.


Want to see us in action?

Elizabeth will be teaching a workshop at Blend Conf in March.

You can also check out out video of Elizabeth's appearance on Brave UX, her talk about colour perception at UX New Zealand, her keynote at Web Directions, or her talk on chatbot UX at Interaction, or invite her to speak at your next conference or event!

Brazen is a proud to support these fantastic communities: