About Brazen


Established in 2017, Brazen is a boutique UX research & strategy consultancy based out of Toronto, Canada. With a focus on helping companies deeply understand who their users are and what they need, Brazen uncovers insights that fuel smarter decision-making about design, marketing and branding. Brazen’s growing list of clients includes Mozilla, Wealthsimple, and Shopify.

Elizabeth Allen, PhD

With 11 years of experience conducting impactful research, Elizabeth has shaped the design of dozens of websites, apps, services, and physical products. Her experience is complemented by a PhD in Cognitive Psychology, which gives her a deep understanding of how users learn, remember, and think.

Elizabeth frequently speaks on topics related to UX at conferences and events, and serves as a Co-Chair for the User Experience Professionals’ Association Conference, a Content Advisor for The UX Research Conference, and a Course Instructor for O’Reilly Media.

As Principal of Brazen, Elizabeth leads all research projects and workshops, and loves nothing more than helping companies challenge long-held assumptions about their users' needs.


Brazen is a proud member of the industry’s leading associations:

Brazen is a proud member of the industry’s leading associations


upcoming presentations

UXPA '19 - Phoenix
Running a Successful UX Research Consultancy

Recent presentations

Charged '18 - Sudbury
Workshop: Usability Testing 101

UXR Toronto Meetup
Stories from the Frontlines of UXR

UXPA '18 - San Juan
Panel: Should UXers Get a PhD?

The UXR Conference '18 - Toronto
Workshop: Think Like a Researcher

Web Directions '17 - Sydney + Melbourne
Keynote: Designing Conversational Commerce

ConveyUX '17 - Seattle
UX Challenges of Chatbots

Interaction '17 - NYC
Adventures in Conversational Commerce

Pratt Institute - NYC
Life as a UX Researcher